TECHNICAL LEADERS BLOG
Digital Products
Topics relating to software product management and thoughts on digital business.
4 Perspectives on digital product management
If I had to distill just four key areas that have the most impact on the success of a digital product business, I would most likely come up with the list below. My first website had these prominently displayed. Turns out, after 5 years they seem to me to have...
When should consultants rethink their business model?
An information business is one where you are compensated for sharing your expert knowledge and experience through various means such as consulting, training, coaching, writing, entertaining, etc. You are compensated by the hour. An online information business is the...
Product or project manager?
A business requirements specification is not the same as a value proposition. If you want to create a product for a defined market, as opposed to a customer, then you need to be able to articulate a value proposition for many customers, not just the bespoke...
Starting out? Why you might consider becoming a software developer
There has never been a better time to become a software developer. I realise that not all my readers are geeks and this topic may not be relevant to you. So forgive me for a somewhat technical post, but I feel the subject is important to anyone in a technical career....
The accidental product manager
Product management is sometimes referred to as the accidental profession. Even though product managers fulfill a real and defined need in a company, the discipline is often not well developed or understood; and not always acknowledged. Most people when they get to the...
Innovate together with your first customer
Many successful commercial software products originate as a result of joint innovation between a customer and the developer. The first customer of a product benefits from getting the functionality that meets their requirement exactly. The developer benefits from...
How to leverage products to grow your business
Frustrated with slow growth in your business and lack of leverage to scale up? By working smarter can you leverage the impact of the time you invest and create that extra space (sometimes called “margin”) in your life and business to do the things you always wanted...
Beyond the metrics – building trust
Just how much effort is warranted in promoting your online product or service using social media? Is there a reason for being consistent and patient or should you be looking for a quick return? How long is reasonable to develop a new brand online? One year, two or...
Why you need to build an online platform
When I worked in an IT company one of our biggest challenges was finding the right blend of technical skills in our developer team. We relied on CV’s submitted with a job application. But not only technical skill, it was also actually just as important to find a...
There is nothing passive about “passive income”!
Are you encouraged by opportunities you see to make passive income online in the information economy? Lured by the promise of working as little as 4 hours per week with no one else to account to seems very appealing. The opportunities to build an online business...
A small niche might provide the best opportunity for success
Bill Gates once spoke at a Microsoft event in Johannesburg to an audience of over a thousand packed in a large auditorium. After his presentation, many questions were posed to the visionary who had together with Microsoft defined personal computing and made it a...
Pricing software – like art it’s really not that simple
There are certain pertinent comments in life which you will remember for a long time. An observation by a friend, a quote you read in a book, an acknowledgment of the fruits of years of work, each of these contributes to our own fabric of consciousness that determines...
Product strategy and innovation
Product companies have the unenviable challenge to constantly optimise a complex blend of products and services with the imperative to remain profitable. Frequently the demands of day to day operations dominate and dilute efforts to be innovating around new products....
Business models and mergers
At some stage in the growth of an information company, it may be necessary to grow by merger or acquisition. Acquisitions can rapidly add to underlying business growth by virtue of scale. With the increasing scale of operations the fixed costs associated with shared...
In search of innovation
There is a great post on Harvard Business Review by Vijay Govindarajan and Jatin Desai regarding the nature of innovation in organisations. The message aligns very closely with my own experience with software products. Organisations tend to focus on building short...