Beyond the metrics – building trust

Just how much effort is warranted in promoting your online product or service using social media? Is there a reason for being consistent and patient or should you be looking for a quick return? How long is reasonable to develop a new brand online?  One year, two or...

Why you need to build an online platform

When I worked in an IT company one of our biggest challenges was finding the right blend of technical skills in our developer team. We relied on CV’s submitted with a job application.  But not only technical skill,  it was also actually just as important to find a...